Sharing stories that move the needle and the people

When it comes to managing a blog about educational travel, there’s a literal world’s worth of possibilities. By partnering with the Sales, Marketing, and SEO teams, I build carefully curated editorial calendars and content series that include everything from people profiles and video-focused narratives to destination spotlights and how-to guides. Each piece aligns with a different spot in our customers’ journeys, so they’re educated, entertained, and inspired every step of the way.

Role & Responsibilities:

Content Strategist
Editor
Senior Copywriter


8 foods to try in Japan based on YOUR everyday eats

With this personalized listicle, even the pickiest of eaters will step outside of their comfort zones to nosh on something new.

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From taking dreamy pics to landing her dream job

As part of the “Where are they now?” series, former EF traveler Murugi shares how her tour helped set the path for the rest of her life.

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Exploring today’s STEM & inspiring tomorrow’s

Watch this video for a sneak peek at what happens on EF’s STEM tour to Tokyo. (Spoiler: Robots steal the show.)

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An unlikely friendship formed through travel

Two very different boys. One shared adventure. Endless lifelong memories. Read if you’re in the mood for warm-and-fuzzies.

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Off the beaten path in the Spanish countryside

In this Andalusian town, the only thing warmer than the village’s sun-soaked streets are the villagers themselves.

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The making of a tour focused on the Black experience

In the “Making of” series, we explore what goes into the creation of an EF tour. Read this blog for a behind-the-scenes look at a trip that is truly life-changing.


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Talk the talk: Speaking Spanish in Spain

We challenged students to practice their language studies out in the real world. The result? New friends, souvenirs, and muchas más confianza.

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Group Leader Coffee Break

Designed as an easy-to-replicate template for the creative team’s busiest days, this series highlights members of our teacher community.

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Teachers on EF Tours

We could speak about the impact of educational travel all day—but it’s far more powerful when you get to hear directly from educators who have experienced its transformative effects.

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5 Qs with a local guide

Get to know Toledo, Spain, through the eyes of Carlos, a local who’s lived in (and loved!) the city all his life.

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Need a writer? An editor for your bloggers? A full content strategy?

Team

Editor: Heather McHugh
Designers: Will Crawford, Mish Peck
Photographers: Mark Dunn, Corbin Wickersham
Creative Director: Randall Rogers

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Brand platform | EF Educational Tours

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Campaign | “Bound for beyond”