Proving the never-ending
effect of travel
Anyone can say their product changes lives. EF Educational Tours wanted to prove it. So, we met up with a former student who’d traveled with EF several years ago, and showed how her EF tour shaped where—and who—she was today. In addition to pitching the campaign, my design partner and I led the charge on everything from pre-production to on-the-ground shooting, and video editing to post-production. The work resulted in EF’s top performing campaign. Plus, it led the way for even more students to share their “Where are they now?” stories.
See the work below. Then, see the case study.
Role & Responsibilities:
Senior Copywriter
Concepting & Pitching
Co-Directing
Content Strategy
Integrated Campaign Writing
Long-form video for blog
:15 ad
Social ads (over 3.1 million views on Facebook)
The student (traveler) becomes the teacher
Marissa believed her EF tour helped her find her true place in NYC. Now a bonafide New Yorker, we asked Marissa to take over the reins as tour guide and walk us through her favorite parts of the city.
Learn how we brought this campaign to life
Team
Design & Art Direction: Will Crawford
Shooters/editors: David Blumer, Eric Gonzales
Producer: Chris Gilmore
Co-Director: Will Crawford
ACD: Kim Hart
Creative Director: Randy Rogers