Turning the trip of a lifetime
into a lifetime of travel

EF Educational Tours had an awesome customer loyalty program. The only problem? It was really, really confusing. The solve was simple enough: a series of touch points to inform teachers how to use the program. And of course, get them so invested they’d never think to travel with anybody else.

Role:

Senior Copywriter


Long-form explainer video

Website experience

Emails

Team

Art Director: Will Crawford
Designers: Will Crawford, Sky Erickson, Reed Dusseault
Producer: Alyssa Melone
ACD (Copy): Heather McHugh
ACD (Design): Adam Schwartz
Creative Director: Randall Rogers

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"Back-To-Schoolixers"

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