Hands-on learning you can actually hold

Travel’s amazing. Time in transport? Not so much. So, we surprised EF groups with a classic travel gift to pass the time: playing cards. Or rather, our specially designed “Playing, Dreaming, Talking, Eating, Learning, Challenging, Reflecting, and Memory-Making” cards. With this prompt-filled deck, students got a fun way to dive deeper into their tour experience, form greater bonds with their classmates, and if they so chose, play 52-Pick Up all around the world.

Role:

Senior Copywriter
Crazy Eights Extraordinaire


Team

Designers: Kira Viola, Mish Peck
Producer: Alyssa Melone
ACD (copy): Heather McHugh
ACD (design): Adam Schwartz
Creative Director: Randall Rogers

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Promo content | Global rewards

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Campaign | “Let’s make better humans”