Making the world better, one traveler at a time

Travel makes people more empathetic. More curious. More open-minded. In other words, it makes them better humans. We used this insight to pitch EF Educational Tours’ very first brand awareness campaign, creating videos that highlighted all the ways EF tours supported students’ social-emotional learning.

Role & Responsibilities:

Copywriter
Concepting & Pitching
Integrated Campaign Writing


:30 video

:24 video

Team

Design & Motion Graphics: Will Crawford
Producer: Leo Bertelli
ACD (Copy): Heather McHugh
ACD (Design): Christian Gilbert
Creative Director: Randy Rogers

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Product | Playing(+) cards

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Explainer content | Travel voucher